Lions in the Grass: A Marketing Insider's Guide to Mass Persuasion (and Why You Want the Sh!t You Want) by Bill Morrison is an essential marketing book that teaches you about the dark art of emotional manipulation. Bill Morrison explains how emotional exploiters like marketers,...

Business is risky. Not talking about risk is a recipe for failure. Enter Karen Hardy and her risk management communication methods. In Flip this Risk® for Conversations, Karen teaches her readers how to communicate with management, stakeholders, and the whole corporation concerning risk issues. ...

How did a former host for NBC Sports' Golf Channel become a successful entrepreneur and celebrated public speaker? Kraig Kann shares his incredible journey to prominence and the techniques that have propelled his business to success in Can You Get Our Attention? Discover how to...

Donna Gielow McFarland has years of experience in formatting books for publication on Kindle. She has kindly shared her expertise in her book Don’t Be Like Debbie: A Guide to KDP Formatting for Authors and Illustrators. In this book, Donna uses illustrations from her client...

There’s a well-repeated phrase, “You can’t judge a book by its cover.” While in many ways that saying is true, it can also be said that you can’t choose a book without its cover and, more significantly, its title. When have you ever been attracted...

Awesome Email: 10 Email Principles to Improve Your Communication and Accelerate Your Career by Felix Haller outlines 10 principles to improve your communication skills. Trying to read Felix’s introductory example email frustrated me. The random approach in this email obstructed my comprehension. In contrast, his...

Brand New Start: Fast-Start Your Career with the Power of Personal Branding by Mainak Dhar is an engaging and thought-provoking book targeted at early-career employees. The book caters more to younger employees who are in the early stages of their careers and to those who...

Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells by Julie Broad is the perfect cheerleader and guide to start or finish the book that is crucial to you, your brand, or career. This compact, succinct book brims with...

Grind: A No Bull-shit Approach to Take Your Business from Concept to Cashflow by Michael J. McFall is written in a fun, engaging, and direct way. After moving home following a couple of meaningless jobs, Mike found himself working at a coffee shop in Lansing,...