It is rare for me to define a book as a “definitive guide.” However, Brian Meert’s The Complete Guide to Facebook Advertising deserves this title. This is an updated edition of the book, necessary considering how Facebook has changed in the last few years. Written...

Allan Dib’s The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd is one of those books that should have a place on every businessperson’s shelf. It addresses busy or lazy entrepreneurs who have no time to create a...

Digital Strategic Thinking and Tools and Techniques How to Develop It is the first installment in a series of seven short guides by Digital Studio Management. These are not intended as exhaustive books, but as practical handbooks to understand the basics of the topics they...

Searching for Unique: A Traveller's Guide to Extraordinary Experiences by Nancy O' Hare is a fascinating book that speaks about the places that have left lasting and enigmatic memories. The charm of distant lands is always alluring to travelers and the book is a fine...

If you are one of those people who would like to invest your money but have no idea where to begin, Alex Richwagen’s Investing Should Be Easy is a book that can help you. It teaches you everything you need to know to create your...

Merrick Rosenberg has authored a very interesting illustration of personality style theory in The Chameleon: Life-Changing Wisdom for Anyone Who Has a Personality or Knows Someone Who Does. There are many theories and adaptations of the four personality styles and tests to determine the styles,...

D. A. Spence’s The Right Staff is a short but informative book that every businessperson out there will find useful. Through a series of examples, tips, and tests, Spence leads entrepreneurs through what is at times the most difficult aspect of their job: the choice...

Coaching is a strategy of tapping into who you really are, how to dream your biggest dreams and reach your fullest potential. In this simple user-friendly guide, Don’t Work Stupid, Coach Yourself: 40 Things Managers Won’t Tell You (Coaching for Success Series) by Mark A....

Ashley McDonough has successfully broken down the principles of Operations and Supply Chain Management in a guide called Operations and Supply Chain Management Essentials You Always Wanted to Know. It is an in-depth book, which does more than explain the concepts. McDonough takes an example...

Cohesion Culture is a work of nonfiction set in the business world and was penned by author Dr. Troy Hall. With a promise that it contains ‘Proven Principles to Retain Your Top Talent’, this well-organized volume of ideas and implementation strategies aims to help you...