Marketing is a multi-billion dollar industry. It is the process of channeling goods and services from supplier to buyer. When marketing your goods or services, you must consider your target market and the required channels to reach them. The Old Rush: Marketing for Gold in...

The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace by Afshan Naheed Hashmi is an excellent guide to Jugaad management principles. The title implies the ability to think big, while Jugaad refers to the ability to proactively innovate and succeed...

The Lawyer as Leader: How to Plant People and Grow Justice by Dr. Artika R. Tyner presents ‘growth of justice,’ using the Banyan tree as a metaphor. As the tree grows, new branches extend its support system. A leader should inspire people to make dreams...

The Wretched Road to Success: A Book on Business and Management Theories by Matthew Krumsiek is enticing, informative and cleverly crafted for business owners. Wretched Road to Success offers so much to readers so let’s explore a few highlights: define your destination, determine who you...

Everyone possesses the ability to have a successful life. What is success to one may not be success to another, but not everyone can execute great leadership in their success. What is a great leader? The Mindset of Success: From Good Management to Great Leadership...

The Productive Academic Writer: An Easy-To-Read Guide To Low-Stress Prolific Writing is a useful guide which addresses academic writing, an important issue of academics who are affected by a range of factors. In this book, Kasthurirangan Gopalakrishnan asserts that although productive writing is key to...

The ABC's of Sexual Assault by Michelle Ditton, RN, and Laurie A. Gray, JD, is a guide to the medical protocol and legalities following a sexual assault. The book covers everything from basic human anatomy and definitions of sexual assault to the response, reporting, and...

The Conscious Leader: Nine Principles and Practices to Create a Wide-Awake and Productive Workplace by Shelley Reciniello is an excellent and eye opening guide that takes leaders through a journey of self evaluation and self reckoning. Many cases are cited of unconscious and harmful habits...

Being a business owner can be an oxymoron, a business that you love to hate. You are excited to see your vision come to fruition, yet it is difficult to keep the business afloat. Every decision that you make is crucial for your business,...

Kindness One sounds like a course heading for a local college. It's not, but perhaps it should be. Kindness One, a take-off name from Airforce One, the U.S. President's private jet, is a private mode of transportation with the power to spread an important message...