StoryBranding (TM) 2.0

(Second Edition) Creating Standout Brands Through The Purpose of Story
By Jim Signorelli

Storybranding 2.0 is a non-fiction guide for marketing and sales professionals written by Jim Signorelli. Signorelli has been in marketing since he was a paperboy who devised ways to increase his number of customers. Storybranding is a technique he’s worked on that focuses on the...

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