Don Yaeger's The Business of Storytelling opens with a scene most readers will recognize—a holiday table, a room full of people, and one voice that holds the room completely still. That Thanksgiving memory of watching his father tell a story is the author's entry point,...

Kevin Ertell’s The Strategy Trap answers the question: Why do most companies fail to execute their strategies? The book examines the disturbing reality that 90% of companies fail to successfully execute their key strategies and often fail in a spectacular manner, as evidenced by Ron...

The Consistency Standard by Willy Kuhne presents a practical approach to leadership and sales performance that shifts attention from short bursts of motivation to steady, repeatable behavior. The book opens by challenging the common belief that success comes from inspiration or heroic effort, arguing that...

Jeanna Valenti’s The Yoga of Marketing explores yoga ideas alongside modern marketing and shows readers how mindfulness and heart-centered thinking can better support people in their daily work lives. The book reveals that marketing, like yoga, can combine thinking and creativity, and it encourages being...

The Amazon Author Formula Workbook by Penny C. Sansevieri functions as a practical companion to her main text, The Amazon Author Formula. This workbook is structured as a results-oriented resource, offering actionable tools for authors seeking to enhance their book sales. A thorough understanding of...

Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros...

The Salt Test by Kingsley Maunder is a practical guide for any entrepreneur, product manager, or innovator looking to turn a concept into a commercial product. The book uses real-life examples and focuses on identifying and testing critical assumptions as early as possible in the...

The New Rules of the Road by Dan Kahn provides an indispensable guide for navigating the rapidly changing marketing landscape, focusing on the convergence of public relations, marketing, and technology. This book is a compelling mix of Kahn’s personal experiences, professional insights, and forward-looking strategies...

Marketing has become increasingly sophisticated in the prevailing highly competitive business environment. Allen Weiss and Debbie MacInnis set out to educate readers in The Brand Benefits Playbook. This book provides a useful framework to evaluate marketing strategy, with a particular emphasis on branding. The central...

Elizabeth Chabe wrote The Giant's Ladder to assist scientists and engineers in marketing their work. Some of the concepts that Chabe writes about are understanding the market, creating a brand, developing a campaign, and deciding where to direct marketing messages. The book includes numerous examples,...