Your Author Website: Why You Need One and What it Should Look Like by Marie White is a guide that every new author needs. Touching on why an author needs a website as well as how to go about creating one, this book will help...

Personal Brand Clarity by Suzanne Tulien helps the reader to reach inside and bring their best virtues and values to light. Lesson 1 contains an exercise to find out what we are all about. The chapter talks about congruency and putting your personal brand into...

How to Sell Books by the Truckload on Amazon - 2021 Amazon Ads Powerhouse Edition: Learn how to turn Amazon into your 24/7 Sales Tool by Penny Sansevieri is a marketing book for authors. She explains how to use SEO and keywords to boost book...

Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and...

Sell More With a Right-Brain Marketing Strategy: Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income presents a way for those who sell a product or service to increase their sales. Author James I. Bond writes that making...

Empathy in Action: How to Deliver Great Customer Experiences at Scale by Tony Bates and Dr. Natalie Petouhoff redefines empathy while showing how companies can use it to grow loyalty and build long-term relationships with customers and employees. The authors describe empathy in this context...

Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday is an informative and strong lesson in content marketing. It guides you step by step in the process using the elements of talent, experience, and interest to face the...

Have you ever wondered how some companies almost quadruple their market cap in a relatively short period? Companies like Tesla or Facebook are known to have had a very accelerated growth rate in recent years. If you're an entrepreneur or visionary trying to build the...

In Everyone Is An "Influencer," sub-titled Building A Brand By Engaging The People Who Matter Most, Kelly Keenan draws on business experience and encourages the reader to be honest with employees and potential customers by involving them in growing the business, shifting the focus from...

Curtain up! In Waiting in the Wings: How to Launch Your Performing Career on Broadway and Beyond, actress and author Tiffany Haas, joined by author Jenna Glatzer, gives us a peek into the world of theater performance. This book is a comprehensive guide to creating...