Reviewed by Leonard Smuts for Readers' Favorite

Getting to grips with AI can be daunting. The pace of change has accelerated, and many business owners are unprepared. Be Recognized by Melanie Johnson and Jenn Foster points out that AI is the most powerful leverage tool that we have seen in this lifetime. New skills are needed, as AI is a powerful tool. They set out to educate readers on how to increase visibility, build an AI authority engine, monetize, and future-proof the business. This can be achieved through automation, augmentation, and amplification. The authors identify five pillars for AI transformation: brainstorming, building your AI authority engine, connecting, investigating, and streamlining. The tips on using AI prompts are noteworthy. AI can build slideshows, draft blogs and emails, as well as generate social media content and illustrations. It can also do research, come up with ideas, establish value propositions, do risk analysis, and automate functions such as sales and customer interaction. The authors encourage readers to become Category Kings and create their own unique brand, using AI to personalize it. A 90-day transformation plan is included, but action is required. It may sound intimidating, but you can start with small steps.

Be Recognized by Melanie Johnson and Jenn Foster is packed with important details that can change the way that you view AI and your business. Apart from the obvious benefits, they encourage writing a book as a means of expanding your personal profile. It adds credibility and becomes a business asset, representing the ultimate business card. It also opens new avenues, such as consulting, coaching, and public speaking, to increase your revenue and profile. This guide is aimed at entrepreneurs, consultants and coaches, business owners, aspirant authors, and leaders. It is a thoroughly professional publication that brings the knowledge of two industry experts to readers in a detailed yet clear manner. Each step is comprehensively outlined, and practical examples are used to illustrate key benefits. The action steps provided are concise, while the text is backed up with eye-catching graphics. There are chapter summaries and an extensive list of AI tools, with their functions included. An AI toolkit is also accessible as a starter pack, and other resources are listed. The authors point out that AI is not a magic solution. Soon, everybody will be in the game. The challenge is to stay ahead, and this highly recommended book should keep you there.